As you transition from one season to the next—whether from fall to winter, or spring to summer—everything from the weather to your wardrobe is changing. This shift marks the perfect time to take a peek at your style and find new ways of being unapologetically yourself. If fringe isn’t on your Bingo card this season, consider an update to your colour. Everything from small shade shifts to grander transformations can deliver the fresh “new” feeling you’re after, all in a glossy finish. Plus, with the right range—you'll be able to add hair repair to the list as well.

Our Expert: Kate Reid

Tapping our in-house expert and global force across education, editorial, and session work— KEVIN.MURPHY Global Colour Design Director, Kate Reid, gives us a front-row seat to where hair colour is headed next. Always ahead of the curve, Kate drives the conversation around colour in fashion, culture, and personal expression. Here, she shares the colour movements capturing her attention this season—and the inspiration shaping their rise.

The Latest Colour Movements

You don’t always need to completely switch up your tone to redefine it—sometimes it’s about enhancing what’s already there. Through subtle shifts, added dimensions, and investing in quality products, you can easily transform your go-to shade into something effortlessly fresh.

This season, colour is less about reinvention and more about evolution—from brunettes with depth and warmth, to blondes that feel soft and lived-in, or reds that bring vibrance without being overpowering.

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