Services
Global Colour Innovation, Education, Brand Strategy and Beyond
Kate Reid is a globally recognised creative leader redefining how brands educate, create, and connect in the modern beauty landscape.
With almost three decades shaping global colour strategy, product innovation, and creative direction, Kate partners with brands to build visionary programs that move beyond trends delivering authenticity, artistry, and measurable impact.
As Global Design Director, Colour at KEVIN.MURPHY, Kate has led the creative and strategic direction for the launches of COLOR.ME, CODE, and GLOSS, building the brand’s colour division from the ground up and growing its education team from zero to over 180 educators across North America. Her work has transformed KEVIN.MURPHY from a styling company into a serious global player in professional colour setting a benchmark for education-led growth in the hair industry.
1. Brand Strategy & Global Creative Direction
Kate partners with beauty, fashion, and wellness brands to craft creative strategies that lead the market and connect deeply with audiences.
Brand storytelling and visual identity through colour, education, and campaign design.
Global creative direction for product launches, digital content, and live experiences.
Building brand distinction and emotional connection through education and artistry.
Integrating sustainability, innovation, and inclusivity into creative and commercial strategies.
2. Product Innovation & Market Readiness
Bridging creativity with commerce, Kate supports brands from concept to market ensuring every launch is strategically designed, beautifully executed, and globally scalable.
Product and colour concept development with technical and creative testing.
Go-to-market strategy that aligns education, marketing, and storytelling.
Campaign and launch leadership across global markets and platforms.
Expertise in bringing product vision to life through modern colour direction and education strategy.
3. Education Evolution & Leadership Development
In 2025, education is brand power and Kate designs frameworks that inspire action, drive sales, and future-proof teams.
Creation of global education programs that deliver measurable business results.
Bespoke learning strategies designed for new generations of stylists, colourists, and educators.
Digital, film, and live learning experiences that merge artistry with commercial outcomes.
Leadership development for education teams, empowering the next generation of creative leaders.
4. Campaigns, Content & Cultural Influence
Kate brings global perspective and creative direction to brand storytelling helping brands stay culturally relevant while leading the conversation.
Creative direction and production for international brand campaigns and shoots.
Cross-platform content strategy for digital, film, and live experiences.
Aligning visual identity with evolving cultural, fashion, and colour trends.
Global ambassador, PR, and media collaboration support.
Collaborate with Kate
In a fast-moving global market, brands need more than good products, they need creative direction that inspires belief, drives engagement, and builds loyalty.
Kate Reid brings the strategic vision, creative leadership, and educational innovation that enable brands to lead — not follow — in 2026 and beyond.