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The moment you realize you should have consulted a professional before turning your fingers bright orange with self-tanner or plucking your brows a hair too thin might feel like the end of the world, but a temporary setback does not a DIY beauty horror story make. Developing severe chemical burns on your scalp from at-home bleaching gone awry, however? Well, that fiasco certainly fits the bill.

Inspired by the trendy “unicorn” hair-colorcraze we’re seeing everywhere these days, Kirsty Weston, a 29-year-old mother from Hertfordshire, England, purchased an inexpensive box of high-strength powder bleachfrom a local shop to lighten up her dark brown hair. The Daily Mail reports that, despite her claims that she followed the exact instructions given on the package, Weston started to experience a severe burning sensation just minutes after applying the bleach.