KEVIN.MURPHY Design and Education Director, Kate Reid, Wins Excellence Award

International hair care phenomenon, KEVIN.MURPHY, returned to the brand’s Australian roots to launch COLOR.ME by KEVIN.MURPHY, the brand’s hair color range for salons, stylists, and their clients. The launch event took place hot on the heels of a hugely successful COLOR.ME runway show held at Australian Hair Fashion Awards (AHFA), where COLOR.ME Design and Education Director, Kate Reid, was honored with the Excellence in Education Award.

The AHFA is Australia’s largest and most successful independent hairdressing awards program. The program has been growing steadily each year, and now attracts hundreds of entries from salons and individuals across Australia. Judged by a panel of international industry professionals, the win was a true testament to the incredible work Kate Reid has done with the COLOR.ME brand.

“Winning the award is such a celebration of my past four intense years,” said Reid. “It’s a privilege and helps to know my commitment and approach to a new way of education strategy has made an impact in the industry. It’s a real honor and makes me so proud of the whole team that has helped to achieve so much.”

Following the excitement of such a prestigious award, it was the perfect time to introduce Australia to COLOR.ME. Held at Edwards and Co. flagship salon in Sydney, Kevin Murphy, Kate Reid and COLOR.ME Australia ambassador, Jaye Edwards introduced the brand to guests and presented the line’s full color capabilities.

AHFA: ANNOUNCING THE 2018 WINNERS

On Sunday 15th April, the great and the good of the Australian hairdressing industry descended on Sydney’s iconic Luna Park to celebrate our country’s largest and most successful independent hairdressing awards program, the Australian Hair Fashion Awards.

The AHFA’s took place in front of a sell-out audience of over 900 hairstylists, media and celebrities all gathered together to celebrate the best of the best in Australian hair, fashion and beauty.

Hosted by the beautiful Lauren Phillips, the evening also featured a special performance by 90’s music legend Ultra Naté who then went on to rock the crowd with a DJ set at the exclusive after party.

Special guest and hairstylist to the stars Jen Atkin flew in from LA to help celebrate the crème de la crème of Australian hair. Jen counts models Gigi and Bella Hadid, Chrissy Teigen, Kaia Gerber (that’s Cindy Crawford’s daughter to you and me!) and the whole Kardashian/Jenner clan as her clients. She also has an Instagram following of 2.3 MILLION fans, so to say she’s the hottest property in hairdressing right now is kind of an understatement!

Jen accompanied her great friend, Australian hair legend and brand guru Kevin Murphy who celebrated the launch of his incredible new line KEVIN MURPHY COLOR.ME by sponsoring the 2018 AHFA’s, where he created an incredible fashion and hair show which blew the audience away in its creativity and artistry!

AHFA’s have once again proved that they are the big guns when it comes to industry recognition. Creative Director of the Awards David Mannah says “Once again the international judging panel of the AHFA’s reflects the growth of our awards and the relevance of Australian Hairdressing on a world stage. When you have Eugene Souleiman and Sam McKnight, two gods of British Hairdressing in a room together to look at work from homegrown Australian talent, then you know you are doing something right!

Brand founder Kevin Murphy adds “Fashion has always played a huge role in the KEVIN.MURPHY brand so partnering with the AHFA’S to launch our revolutionary new product which is truly a celebration of hair and fashion seems like a perfect fit.

The 2018 photographic categories were judged in London by UK hairdressing royalty including Anthony Mascolo, Akin Konizi, Zoe Irwin, A-list colourist Nicola Clark, current British Hairdresser of the Year Sally Brooks catwalk favourite Eugene Souleiman and global hairdressing legend Sam McKnight.

2018 Business judges included: Christopher Crellin (CEO, American Influencer Awards), Daniel Abraham (Director, Platform Group), Paul Reynolds (Entrepreneur), Wendy El Khoury (Founder Wedded Wonderland, Creative Business Hub.)

2018 Product judges included Bonnie Gillies (Oz Beauty Expert), Carli Alman (Beauty Crew), Emily Algar (Byrdie Beauty), Erin Cook (Elle, Harper’s Bazaar), Kelly Baker (Body + Soul), Kelsey Ferencak (OK & NW Magazine), Kristy Johnson (Daily Mail), Michael Brown (Beauty Guru.)

SALON NEWS ASIA Feb 2018

SALON MAGAZINE

The latest hair colour trend forecast is here and it calls for a Tequila Sunrise. For clients looking to add warmth to their hair just in time for spring, this trend for 2018 may be just what they’ve been craving. Composed of warm orange, coral, tangerine and metallic apricot shades, this colour is sure to make a statement.

“Tone is something that you can tweak seasonally, but warm tones suit many people year-round as it brings out a healthy glow in their skin, even in winter,” says Kate Reid, Kevin.Murphy’s Color.Me design director and colourist.

Reid adds that although Tequila Sunrise is typically seen on lighter hair, it can still be achieved on dark-haired clients.

“Tequila Sunrise is best suited for warm skin tones that appear olive, beige or golden in colour and typically have green or brown eyes,” she says. “For cooler skin, be sure to keep some natural shade in the hair, or even a small regrowth, as this will help to off-set the warmer colour choice.”

For a low-commitment option, a demi colour is a great alternative that will wash out and allow clients to return to blonde. Another option that Reid recommends is Kevin.Murphy’s Color.Me Apricot toner, which will add an apricot shimmer to the hair.