If we dive into the relationship of colour, and the way our eyes perceive it, we know that it doesn’t exist without light. The way in which light is reflected and its relationship with shadows is how we enhance and create depth within a hair colour and a style. Therefore, addressing hair colour placement and the way it works symbiotically with a style is paramount. This is exactly what our latest COLOR.ME Collection – RADIANT FLUX – is all about. Set in a vintage building in Prague, it was the light that inspired the team, the shades, and the styles.
COLOUR
Hair colour will be shifting this season as it takes a step away from “warm” shades to embrace illuminating gold tones. The techniques are also transforming, with artistic approaches inspired by classic artists. Drawing on structures within the overall style, lights and shadows are deliberately painted to achieve an entirely new attitude. Soft, creamy golds, apricots, iridescent violets, and deep dark blues will all come into play this season as colours are sculpted and shaded into modern radiant finishes.
“Radiant Flux combines new product innovation with influences from fashion for a collection that delivers new service opportunities for the salon and unprecedented results. Never before have we seen colour this brilliant and hair with lasting integrity… until now.” – Kate Reid COLOR.ME Design Director
https://lovekevinmurphy.com/radiant-flux-perception-of-colour/