BANG BANG:

INTRODUCING BANG BANG

Embarking on a new decade, KEVIN.MURPHY is excited for a year full of innovation and education. There is a big shift going on in the world of beauty and hairdressers are at the heart of it. Trends this year will see a focus on individuality within an ever-growing movement to improve the welfare of our planet. Encompassing both, the new collection from KEVIN.MURPHY – BANG BANG – explores exactly that.

The Inspiration

When we began diving into the inspiration for this new collection, we were drawn to the Brit pop culture of the 90s for various reasons. “In the ’90s, fashion evolved from “uniform” to a form of influence. It was a decade when the terms “reduce”, “reuse” and “recycle” became widely used as we gained awareness of the impact we were having on the world’s environment.” – Kevin Murphy

These sentiments go hand-in-hand with our artistic vision for the year and The Choices We Make. One of our most important initiatives, Ocean Waste Plastic, starts the decade off strong with packaging that directly reduces plastic waste in our oceans. Learn more about Ocean Waste Plastic here and keep reading to see the styles we’ll be exploring this year.

COLOUR, CUT, STYLE

Taking cues from 90s Brit pop fashion, modern hairdressing reiterates the idea that individuality is present at each turn – colour, cut, and style. BANG BANG, and the education surrounding it, addresses the diversity of each client’s style to enhance it. In addition, technique based vintage trends are modernised, which gives stylists the tools needed for real-life salon situations.

COLOUR

Specialised parting techniques emphasise natural texture as placement gives off the appearance of effortlessly lived-in color, no matter the shade.

“In our 2020 Education Collection, colour techniques have been designed to enhance any length or texture of hair, as well as be personalised for each and every client which allows you, the colourist, to unlock unlimited possibilities. We hope you enjoy the various sectioning techniques, applications and formulas that we’ve created.” – KATE REID, DESIGN.DIRECTOR