Hair Fashion Styler


Kate Reid

This year’s KEVIN.MURPHY FUTURE.LOVE show was all about “progression rather than innovation.” As a large source of inspiration for the seasons ahead, trends seen here gave stylists tips and tricks for going outside of the box and creating new innovations on the heels of their past endeavors. One of the looks that stood out was DESIGN.DIRECTOR for COLOR.MEKate Reid’s Icy Pastel transformation. Taking her model from a deep brunette to a stunning icy masterpiece all while keeping the integrity of the hair intact.


Kate Reid

“Sunshine can absolutely affect your hair color," says master colorist and hair color educator, Kate Reid. "UV rays can create porosity in your hair, which in turn means that your color will fade faster than it would normally." Additionally, Reid explains, the sun can enhance warm tones in your hair. Translation: catching some rays can thwart efforts to maintain a cool, ashy hue — if that's the look you're going for.

Christine Thompson, Color Director and Co Founder of Spoke and Weal, agrees. "UV rays will break down the elasticity of the hair and can fade hair color at a much more accelerated rate," she says, adding that it's crucial to take extra care when you're exposing your hair to prolonged sun exposure. "Hats and scarves are one way to protect the hair," she suggests. Additionally, she recommends using product that contain ample sun protection (her fave: the Aveda Sun Care Protective Hair Veil, $29).

Turning FANTASY into FASHION @bangstyle

Kate Reid

In this collection, COLOR.ME Design Director and Education Manager Kate Reid is giving us all a bit of colour envy! Whether you're looking for a new shade or simply a little inspiration she's talking to us about how to translate your favourite fantasy colors into fashion shades. 

This year, the dimension of colour whether it’s blonde, pastel or apricot is the biggest evolution we’re seeing in hair colour. Clients are inspired by the rainbow hair trend, but the unicorn look might not be for everyone. So, the question is: How do we keep fast fashion sophisticated yet stylish and fun? The answer is: by layering colours that are very close in tone and depth such as black, blue and green; blonde, apricot and coral; and lastly ash, silver, and violet. These colour families all work in harmony while keeping the palette refined.

This type of colour is low-maintenance but does take a great colour line to execute it well. In the collection, I’ve chosen to work with COLOR.ME by KEVIN.MURPHY because the shine is like no other and being ammonia free is a high-priority. To finish these gorgeous colours, I worked with Richard Mannah to execute the haircut and styling aspect. Keep reading to hear all about the process that went into each look!